Target Arrives in Goleta
New Store Opens with Succession of Celebrations
Store manager Kelli Nassif snipped the ceremonial ribbon to launch Goleta's new Target at a ceremony held with the friends and families of its 323 new employees. That was just one of the celebratory openers for the South Coast's newest department store - a small media and elected officials walk-through took place earlier Tuesday afternoon of the former Kmart, in advance of the soft opening on Wednesday - doors open at 8 a.m. - and the grand opening on Sunday.
Employees, both local and from other stores, worked to finish adding shelf tags and to perfect the alignment of the wares on display, which they have been setting up for the past month and a half. At least two semi-trucks have been unloading every day.
The 117,000 square-foot store contains the goods South Coast shoppers have had to go to Ventura to find, even after Target's "boutique" version opened in Santa Barbara in April. Goleta is guaranteed to eclipse that one in every way.
For one thing, the parking lot is vast. For another, the store's contents are legion, and varied enough to satisfy nearly all consumer expectations of a Target. With UC Santa Barbara right next door, the merchandise is Tier 1 for colleges, Nassif explained, including reasonably priced, 100 percent cotton bedding and UCSB Gaucho-logo items to come.
City of Goleta officials could not disclose what sales tax had previously been at the property, but city revenue projections for the next year were up by about $100,000. The Storke and Hollister intersection, however, is unchanged as the Kmart-to-Target transition didn't require it. City spokesperson Kelly Hoover said the flurry of crowds and traffic generated by the highly anticipated opening will die down, as it did in Santa Barbara.
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